A brand image that works everywhere your business shows up
Services / Brand Development
Logo, identity, guidelines, social media, print and merchandise, designed as one coherent system, built by the same team that engineers your website.
What's included
Logo & visual identity
Logo system, color palette, typography and graphic language, delivered in every format needed.
Brand guidelines
A practical guide so anyone, your team or ours, applies the brand consistently across all media.
Social media kit
Profile assets, post and story templates sized for each platform, ready for your content.
Print & publicity
Flyers, brochures, business cards and ad layouts, print-ready files with correct bleeds and color profiles.
Merchandise
Apparel, packaging and promotional items designed to carry the brand, with production-ready artwork.
Digital presence
Email signatures, presentation templates and web assets aligned with your site.
Need something not listed? The scope is always open for discussion.
Case study
Kivika Fitness: a complete brand, built from zero.
Kivika Fitness is a personal training studio in Madrid. We created its entire brand from scratch: logo and identity, the website, merchandise, opening flyers and a full brand identity manual, everything the studio needed to launch looking established.
We started by defining what the brand should convey. Working with the founders, we landed on a premium, refined feel: a fine, light wordmark where the name itself is the logo, with a dynamic 'V' as the icon. To reinforce that premium character, we chose a calm palette of off-white and dark grey with a terracotta accent.
From the visual identity we produced an extensive brand manual: logo usage rules, spacing and don'ts, and the full palette with colour codes for every medium, so anyone applying the brand has a single reference.
The site carries the premium theme through, built on the identity's core colours and paired with black-and-white photography for a striking, editorial look. It is bilingual to serve both local and international clients.
A cohesive merchandise line that carries the identity into the studio and beyond: apparel, a gym towel, a bag and a water bottle, plus a special founder pack for the studio's first members.
To build anticipation while the studio was still under construction, we designed a promotional flyer and a large window vinyl that turned the storefront itself into advertising before opening day.
How it works
- 01
Discovery
We learn your business, audience and competitors, and define what the brand must communicate.
- 02
Concepts
Two to three distinct identity directions, presented in real contexts, not just a logo on white.
- 03
Refinement
Your chosen direction is refined and extended across all agreed deliverables.
- 04
Delivery
Final files, guidelines and templates handed over, ready to use across every channel.
Pricing
- Logo (primary + secondary + icon)
- Color palette
- Typography
- Brand guidelines manual
- Export files for web and social media
- Vector files
- Social media kit
- Print & publicity
- Merchandise
- Scope tailored to your project
Brand + website, one engagement.
Pair this with web development and launch with a complete, consistent presence from day one.